I thought I would start this blog with a picture of a non-alcoholic
beer (technically 0.5%) that I drank a few days ago. I had been for a long run
that day – 10 miles plus – and had consumed a Lucozade isotonic sports drink,
which has been marketed to us as the best thing we can drink whilst exercising.
So you can imagine my surprise when I saw the words on the beer bottle stating
that the drink was: “isotonic, vitamin- rich [and] reduced calories”. To be
honest with you I didn’t really know what isotonic meant in relation to a
drink. Apparently it means a drink containing a similar concentration of salts
and sugars as the human body (http://en.wikipedia.org/wiki/Sports_drink).
Even then my definition only comes from Wikipedia, so please feel free to tell
me what your definition is and where you got it from. I could accept that my
alcohol free beer had a reduced number of calories, but questioned whether it
really contained any vitamins. So you can imagine my surprise when I saw this: http://www.tesco.com/groceries/product/details/?id=263042455.